Apples Delay-Plagued Siri Project Has Also Interfe...

What’s Happening

Here’s the thing: Siri is more than a disembodied voice.

It was reportedly meant to anchor a whole new set of Apple doohickeys. The ever-elusive “Siri, But Make It Actually Good” is not just a quirky side project at Apple that’s not going well, according to the claims in some anonymously sourced new reporting. (let that sink in)

From the sound of it, new Siri is more like a white whale dragging a huge group of Apple’s product engineers to the depths along with their ship, loaded with what were supposed to be exciting new Apple gadgets.

The Details

Last year, anonymous sources leaked to Bloomberg’s Apple scoop guy Mark Gurman about three novel products in Apple’s pipeline that were meant to be dropped in 2025, but delayed—at the time—until spring of this year. Two of those products were reportedly codenamed J490 and J491.

The J490 reportedly would have been Apple’s answer to the Amazon Echo Show 8 —or a HomePod mini with a screen featuring an Apple Watch-like interface. Gurman says the J491 was (or is?

Why This Matters

Gurman’s report also notes a third and considerably more whimsical product that seems to fit into this family: essentially another J490, but on a little robot that moves around your tabletop . The personality, if you will, that you would be interacting with when you use any of these theoretical products would be Siri. Specifically, “The new Siri, rn planned for this coming March,” Gurman wrote at the time, which would be “useful for a device aimed at controlling appliances, music and communications within a home.

This is part of the broader shift happening across the tech industry right now.

Key Takeaways

• ” That is, if the cool version of Siri Apple kicked off hyping in 2023 , and kicked off overtly advertising in 2024 had ever become reality.
• And according to a fresh new Gurman report , these products are in suspended animation because of Apple’s slow-motion Siri disaster.

The Bottom Line

” That is, if the cool version of Siri Apple kicked off hyping in 2023 , and kicked off overtly advertising in 2024 had ever become reality. And according to a fresh new Gurman report , these products are in suspended animation because of Apple’s slow-motion Siri disaster.

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