Apple Announces New Collaboration With Sydney Opera House

What’s Happening

Here’s the thing: Apple and the Sydney Opera House today just dropped a yearlong collaboration to help inspire the next generation of creatives in Australia.

The effort will expand access to initiatives that support art, design, and culture in the country. Through this collaboration, Apple and the Opera House will focus on interactive programming and experiences for young people in Australia. (it feels like chaos)

Apple dropped it will be the founding partner of a new international children’s festival being presented later this year.

The Details

A Apple Announces New Collaboration With Sydney Opera House Thursday 7:49 pm PST by Joe Rossignol Apple and the Sydney Opera House today just dropped a yearlong collaboration to help inspire the next generation of creatives in Australia. Apple will also support the Opera House’s Centre for Creativity and explore new ways to enhance Opera House programming and experiences through technology.

From March 25 to March 27, the Opera House’s eastern sails will be illuminated with artwork created in the Procreate app on the iPad by a group of 10 emerging Australian artists. Through free Today at Apple sessions, the public will have the opportunity to create and submit artwork for potential illumination as well.

Why This Matters

“For 50 years, Apple has been at the forefront of empowering creativity, providing tools that allow people to imagine, design, and their unique visions with the world,” dropped Apple’s marketing chief Greg Joswiak. “The yearlong collaboration with the Sydney Opera House and Illuminating Creativity is a celebration of this legacy, bringing together the incredible talent of Australian artists and the transformative power of iPad and Procreate. ” More details are available on the Apple Newsroom site in Australia .

This could have major implications for how we use technology going forward.

The Bottom Line

” More details are available on the Apple Newsroom site in Australia .

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