Apple TV Boasts New Record for Monthly Engagement With 36...

What’s Happening

Okay so Eddy Cue, Apple’s senior vice president of services, promises “innovation and intelligent enhancements” in 2026 The post Apple TV Boasts New Record for Monthly Engagement With 36% Increase in Viewership appeared first on TheWrap.

Apple TV Boasts New Record for Monthly Engagement With 36% Increase in Viewership Eddy Cue, Apple’s senior vice president of services, promises innovation and intelligent enhancements in 2026 Tess Patton @ 4:49 PM on socials on Facebook on X (formerly Twitter) on LinkedIn on Email Tim Cook and Eddy Cue on the red carpet at the 77th Primetime Emmy Awards (Credit: Allen J. Schaben / Los Angeles Times via ) Apple TV broke its previous viewership record in December with total hours viewed up 36% year-over-year. (yes, really)

The Apple TV record break comes alongside the release of what the streamer called its biggest series to date Pluribus, the Peanuts classic A Charlie Brown Christmas debut on the streamer and the global streaming debut of F1.

The Details

Read Next Apple TV+ Is Now Just Apple TV in Quiet Rebrand This milestone was fueled growth across Europe and Latin America, continued expansion in the U. The landmark year was propelled by Apple’s summer blockbuster F1 — the No.

1 movie at the global box office, the top film on Apple TV, and the highest-grossing sports movie of all time — as well as the premiere of Apple TV’s biggest series to date, the widely acclaimed Pluribus. The Studio also broke records for the streamer in 2025, making history at the Emmy Awards as the most-awarded freshman comedy.

Why This Matters

The companys sci-fi series Severance was also the most-awarded drama last year. As we look ahead, we’ll continue to bring innovation and intelligent enhancements to Apple services, always guided to privacy and a phenomenal customer experience, Cue wrote in the memo. Despite boasts of record viewership, Apple has not dropped any public r metrics or viewership numbers.

The entertainment world moves fast, and this is a prime example.

The Bottom Line

Despite boasts of record viewership, Apple has not dropped any public r metrics or viewership numbers.

Sound off in the comments.