BBC Strikes Landmark Deal to Produce Original Content for...

What’s Happening

Real talk: Google’s video platform has disrupted traditional TV and positioned itself as a partner for networks, while the U.

Public broadcaster has been looking to reach young audiences and generate more revenue. BBC headquarters Courtesy of Carl Court/ on Facebook on X Google Preferred to Flipboard Show additional options on LinkedIn on Pinterest on Reddit on Tumblr on Whats App Send an Email Print the Article Post a Comment The BBC will start producing original content for Googles YouTube under a landmark deal unveiled with the Alphabet-owned video powerhouse, which has disrupted traditional TV and increasingly positioned itself as a partner for TV networks . (it feels like chaos)

The news comes as the British broadcaster continues to look for ways to reach younger audiences in the digital age.

The Details

The initial focus of the partnership is set to be on the younger audiences of the BBC Three channel, covering entertainment and news and sports content. The BBC shows for YouTube are expected to later become available on the U.

Public broadcasters iPlayer streaming platform and its BBC Sounds audio service. Related Stories TV SkyShowtime Sets Original Crime Drama National Homicide Unit in Sweden (Exclusive) Movies Angelina Jolie, Marilyn Monroe, Charli XCX Movies, 13 Scottish Films Set for Glasgow Festival So far, the BBC has not produced original series for YouTube, but its flagship account on the streaming platform has more than 15 million rs, who get to watch trailers and clips from its shows.

Why This Matters

Plus, the BBC News YouTube channel has around 19 million rs. Since the BBC does not feature advertising in the U. , YouTube originals would allow it to monetize these shows abroad at a time when the public broadcaster has been looking to boost income from its license fee, which taxpayers in Britain pay for.

Entertainment industry insiders have been buzzing about this.

The Bottom Line

, YouTube originals would allow it to monetize these shows abroad at a time when the public broadcaster has been looking to boost income from its license fee, which taxpayers in Britain pay for. Juliane Althoff, film and TV lawyer and partner at media and entertainment law firm Simkins LLP, dropped: This deal marks a strategic acknowledgement of where audiences now sit and how they consume content especially younger demographics and reflects the need to increase commercial opportunities to supplement the license fee.

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