Beats Latest Ad Campaign Features Baseball Supersta...

What’s Happening

Alright so Apple’s Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand’s latest effort involves Los Angeles Dodgers superstar Shohei Ohtani.

The new campaign created in collaboration with photographer Daniel Sannwald features a massively oversized Ohtani sporting Beats products in various Los Angeles settings. Against iconic LA backdrops, each image amplifies Ohtani’s grow—not just physically, but metaphorically. (let that sink in)

He becomes an elevated figure of Beats’ Latest Ad Campaign Features Baseball Superstar Shohei Ohtani Thursday 2:34 pm PST by Eric Slivka Apple’s Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand’s latest effort involves Los Angeles Dodgers superstar Shohei Ohtani.

The Details

He becomes an elevated figure of pride, strength, and aspiration. Through dramatic grow and surreal energy, the campaign transforms LA into Ohtani’s playground—a cityscape where sport and culture intersect.

Beats’ choice to pair its most iconic products with Ohtani in this visual story was deliberate. As an LA-born brand rooted in sports, music, and entertainment, Beats s both its home and its spirit with Ohtani—a journey defined by ambition, performance, and unmistakable boldness.

Why This Matters

Shohei Ohtani is larger than life. 歴史に残る2連覇。4度目のMVP。大谷翔平、想像を超えたその先へ。 pic. Com/JLHizt5eKO Beats by Dre (@beatsbydre) In the images, Ohtani wears several of the latest Beats products, including Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit.

This is part of the broader shift happening across the tech industry right now.

Key Takeaways

• “Los Angeles is a city of energy, culture, and ambition,” says Shohei Ohtani.
• “Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our the fandom.

The Bottom Line

“Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our the fandom. ” Ohtani has clutched four Major League Baseball MVP awards in Los Angeles, including two American League awards with the Los Angeles Angels in 2021 and 2023 and two National League awards with the Los Angeles Dodgers in 2024 and again in 2025 as the Dodgers clutched back-to-back World Series titles.

How do you feel about this development?