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Black Friday 2024: Broke Gen Z Hunts Deals While Inflation Hits ๐Ÿ“ฑ

Black Friday shoppers face inflation reality as retailers drop deals. Gen Z's hunting discounts but prices still ain't it. Here's the tea on 2024's sale season.

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Sunday, November 30, 2025 ๐Ÿ“– 2 min read
Black Friday 2024: Broke Gen Z Hunts Deals While Inflation Hits ๐Ÿ“ฑ
Image: The Washington Post

Black Friday Shopping Hits Different When Youโ€™re Broke: The 2024 Tea โ˜•

Yโ€™all, Black Friday 2024 is giving main character energy, but not the way we wanted. While retailers are out here splashing their websites with โ€œmassive deals,โ€ inflation-burned shoppers are lowkey realizing these โ€œdiscountsโ€ ainโ€™t hitting like they used to.

No cap, the math isnโ€™t mathing this year.

The Inflation Plot Twist Nobody Asked For

So apparently, according to retail analysts (aka the people who get paid to tell us weโ€™re broke), Black Friday spending growth this year is mostly reflecting higher prices rather than people actually buying more stuff. Thatโ€™s giving โ€œweโ€™re not actually saving money, bestieโ€ energy and honestly?

Weโ€™re not surprised.

Retailers really said โ€œletโ€™s put everything on saleโ€ but forgot to mention the โ€œsaleโ€ prices are what regular prices used to be. Itโ€™s giving scam vibes, fr fr.

Gen Z Shoppers Are Not Having It

The inflation-fatigued customers (thatโ€™s us, bestie) are out here with their calculators trying to figure out if that โ€œ50% offโ€ deal is actually a deal or just corporate gaslighting. Spoiler alert: itโ€™s usually the latter.

The Real Black Friday Mood Check:

  • โœ… Wanting to participate in capitalism
  • โœ… Being too broke to participate effectively
  • โœ… Adding everything to cart then crying at checkout
  • โœ… Convincing yourself you โ€œsavedโ€ money by spending money

What This Means for Your Wallet

Look, Black Friday deals 2024 are still happening, but shoppers need to be smarter than ever. That โ€œdealโ€ youโ€™re eyeing? Maybe check if itโ€™s actually discounted or if brands just raised the original price to make the โ€œsaleโ€ look better.

Companies really thought they could finesse us, but weโ€™re not NPCs.

[LINK: money-saving-tips]

The Bottom Line

Black Friday shopping in 2024 is basically a survival game where inflation is the final boss and your bank account is the health bar. Sure, there are legitimate deals out there, but you gotta do your homework because these companies are not your friends.

Stay vigilant, check price histories, and remember: the best deal is not buying stuff you donโ€™t need. But also, if you find a genuine steal, secure that bag. Weโ€™re not here to judge your financial decisions โ€“ weโ€™re all just trying to make it through this economic chaos together.

Stay broke but make it fashion ๐Ÿ’…

โœจ

Originally reported by The Washington Post

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