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Black Friday BNPL: $1 Billion Debt Amid Strain

US consumers, feeling the pinch, loaded over $1 billion onto Buy Now, Pay Later services this Black Friday and Cyber Monday. A sign of strain?

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Saturday, December 6, 2025 ๐Ÿ“– 2 min read
Black Friday BNPL: $1 Billion Debt Amid Strain
Image: Fortune

Whatโ€™s Happening US shoppers, facing tight budgets, leaned heavily on Buy Now, Pay Later (BNPL) services during the recent Black Friday and Cyber Monday sales events. They racked up over $1 billion using these payment plans, highlighting a significant financial strain. This isnโ€™t just a small trend; BNPL transactions accounted for more than 7.2% of all online sales on Cyber Monday alone. It shows how critical these services have become for consumers navigating holiday spending. ## Why This Matters What this really tells us is that many consumers are struggling to afford holiday purchases outright. BNPL offers a quick fix, enabling immediate gratification without the immediate full payment. While convenient, this reliance on BNPL could indicate deeper financial fragility for many households. It suggests a growing dependence on short-term credit to cover even everyday or seasonal expenses. - Increased personal debt for already strained families.

  • A potential indicator of broader economic challenges for average Americans.
  • The risk of missed payments and accumulating fees for those who overextend themselves. ## The Bottom Line The surge in BNPL usage over the biggest shopping weekend isnโ€™t just about convenience; itโ€™s a stark signal of how many Americans are stretching their budgets thin. As we head further into the holiday season, does this reliance on deferred payments foreshadow a difficult financial new year for millions?
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Originally reported by Fortune

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