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ChatGPT Is Getting a Cheaper Subscription Tier (but Also ...

One step forward, two steps back. Here's what you need to know.

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the tea spiller โ˜•
Saturday, January 17, 2026 ๐Ÿ“– 2 min read
ChatGPT Is Getting a Cheaper Subscription Tier (but Also ...
Image: Lifehacker

Whatโ€™s Happening

Alright so One step forward, two steps back.

As OpenAI scrambles to find new ways to monetize ChatGPT , it just dropped today that itโ€™s introducing a new, cheaper subscription tier for its AI chatbot but that itโ€™s also adding ads to both that new tier and for free users. ChatGPT Go was first shipped in India in August, and later became available to 170 countries around the world, but today marks the first time itโ€™s been available everywhere, including the United States. (let that sink in)

It marks a middle ground between the Free and Plus plans, coming in at $8/month vs.

The Details

The Plus planโ€™s $20/month, and is arguably the first โ€œaffordableโ€ ChatGPT subscription. Credit: OpenAI What you get is basically an expanded version of the Free tier, as it does not give you access to any new models or features, but does put a higher limit on messages, uploads, images, and memory.

It also gives you unlimited access to ChatGPTโ€™s new 5. 2 model , as opposed to the limited usage that comes with the Free tier .

Why This Matters

You May Also Like Essentially, itโ€™s aimed at everyday users who just need a little bit more from the AI, but donโ€™t necessarily want more power user-oriented features like advanced reasoning models or Sora video generation . But, with that price cut over the Plus plan comes a double-edged sword. Just dropped alongside ChatGPT Go were ads, which OpenAI dropped itโ€™s planning to start testing in the U.

This could have major implications for how we use technology going forward.

Key Takeaways

  • For the Free and Go tiers โ€œin the coming weeks.
  • โ€ Weโ€™ve seen hints that ads would be coming to ChatGPT for a while, but now we know roughly what theyโ€™ll look like.

The Bottom Line

The company promises that ads clutchedโ€™t influence your answers and that your ChatGPT conversations will be kept private from advertisers, but that your ads will be personalized over time. But, youโ€™ll be able to turn off ad personalization and clear the data used for it at any time.

What do you think about all this?

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Originally reported by Lifehacker

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