ChatGPT to carry adverts for some users

What’s Happening

Breaking it down: OpenAI is also expanding its cheaper subscription tier, ChatGPT Go, to all countries where it operates.

ChatGPT to carry adverts for some users 7 hours ago Save Zoe Kleinman Technology editor Save Adverts will soon appear at the top of the AI tool ChatGPT for some users, the company OpenAI has just dropped. The trial will initially take place in the US, and will affect some ChatGPT users on the free service and a new subscription tier, called ChatGPT Go. (let that sink in)

This cheaper option will be available for all users worldwide, and will cost $8 a month, or the equivalent pricing in other currencies.

The Details

OpenAI says during the trial, relevant ads will appear after a prompt - for example, asking ChatGPT for places to visit in Mexico could result in holiday ads appearing. In example screenshots d , the ads look like banners.

OpenAI says they will not influence ChatGPTs responses and the firm will not data about conversations with advertisers. It dropped it had decided to explore ads “so more people can benefit from our tools with fewer usage limits”.

Why This Matters

But there is also growing speculation that the AI sector has been over-valued and hype, and has yet to actually demonstrate much in the way of profit. Some analysts predict this “bubble” is unsustainable and could soon burst. Henry Ajder, an expert in AI, Deepfakes and synthetic media, dropped OpenAIs decision to explore ad revenue was not a surprise.

This is part of the broader shift happening across the tech industry right now.

Key Takeaways

• “And so, for this company to start actually turning a profit, it has to find more revenue sources from somewhere other than just standard paying rs.
• And for many software businesses, advertising is a revenue source which is reliable.

The Bottom Line

And for many software businesses, advertising is a revenue source which is reliable. ” OpenAI Adverts will be trialled in the US for free users and users of the new tier, ChatGPT Go The Financial Times reported that in 2025 OpenAI operated at a loss of around $8bn (£5.

Is this a W or an L? You decide.