Hollywood Chamber of Commerce Says Sydney Sweeney Did Not...
Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authoritie...
Whatโs Happening
Real talk: Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports.
The stunt was a promotion for a new brand of womenโs undergarments. Sweeney posted a video of the ordeal to her Instagram on Monday night. (plot twist fr)
In [] Home Film News Jan 26, 2026 10:01pm PT Hollywood Chamber of Commerce Says Sydney Sweeney Did Not Get Permission to Hang Bras on Hollywood Sign By Jack Dunn Plus Icon Jack Dunn Latest Jon Stewart Slams Republicans for Claiming Liberals are Gaslighting the Trump Administration About Minneapolis ICE Shooting: Were Gaslighting You?
The Details
47 minutes ago The Odyssey: Travis Scott Appears in New TV Trailer for Christopher Nolans Epic 1 day ago NHL Commissioner Says He Binge-Watched Heated Rivalry in One Night: Its a iconic Story 1 day ago See All Gilbert Flores Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports . In the footage, she and a small team packed a van full of unmentionables before heading into the Hollywood Hills.
Once at the Hollywood sign, Sweeney is shown stringing bras together and hanging them over the letters. Related Stories 201 Films Eligible for Oscar Best Picture Consideration Oscars: Can Sinners Win the Best Picture Battle?
Why This Matters
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Entertainment industry insiders have been buzzing about this.
The Bottom Line
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Originally reported by Variety
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