'I spent £2,000 on one event': Why Gen Z is obsessed with...

What’s Happening

Alright so How young millennials and Generation Z - people in their twenties to early forties - have become obsessed with this fitness craze.

I spent £2,000 on one event: Why Gen Z is obsessed with Hyrox 21 minutes ago Save Annabel Rackham Save BBC Allana Falconer has competed in 20 different Hyrox races since taking it up in 2023 Hyrox is a fitness craze that shows no signs of dying out - with 1. 3m people expected to compete in an event somewhere in the world this year. (yes, really)

The competition, which is split between running and fitness exercises, has proven particularly popular with young millennials and Generation Z - people in their twenties to early forties.

The Details

Its rapidly growing popularity has been attributed to socials. Fashionable looks are often a non-negotiable for competitors, with many choosing to compete in high-end fitness brands, matching their outfits with their team members.

Allana Falconer, who works in sustainability and kicked off competing in 2023, says she has “fallen in love” with it. She has competed in 20 different races across six countries and 12 different cities.

Why This Matters

“All my holidays revolve around Hyrox or I incorporate events into holidays,” she tells the BBC World Service. The 29-year-old says the most she has spent so far was £2,000, when she travelled to Chicago for the World Championships last year. Exercise is part of their identity ONE LDN Evgenia Koroleva spent £75,000 creating a bespoke Hyrox space in her London gym “For competitions abroad, I normally spend approximately £400 per trip for two nights stay and travel and £120 for a ticket,” she adds.

This is the kind of health news that affects everyday decisions.

The Bottom Line

” Evgenia Koroleva, the founder of ONE LDN gym, says for anyone that takes fitness competitions seriously, “the costs can be absolutely astronomical”. She estimates an athlete travelling to compete in a Hyrox competition will spend between “£500 to £1,000” in one weekend, with the ticket alone about £120.

What do you think about all this?