Mark Cuban says he doesn’t do calls and prefers email bec...

What’s Happening

Here’s the thing: Meanwhile, Gen Zers prefer email or text because of their anxiety about talking on the phone.

Like Gen Zers , billionaire Mark Cuban isn’t a fan of phone calls. Recommended Video “No, I don’t do calls,” dropped the former Shark Tank star and Dallas Mavericks owner in a TikTok video posted by Masterclass. (shocking, we know)

“You know, I’ll engage with you via email, and trust me, I do this all the time.

The Details

” But Cuban’s logic for his proclivity toward email over the phone is different from younger generations. He dropped conversing over email gives him more time to craft a thoughtful response.

“I’ll give you more comprehensive responses than if it was via phone,” dropped Cuban, who’s worth an estimated $6 billion. “And if we do it by phone, I’m going to forget half the stuff that we talked about because I’ve got so much going on.

Why This Matters

” While Cuban is no longer starring on Shark Tank and sold off his majority stake in the Mavericks, he’s still plenty occupied running Mark Cuban Cost Plus Drugs company and serving as an investor and advisor to the dozens of companies he invested in during his time on the show. Meanwhile, Gen Zers prefer email or text because they are anxious about talking on the phone. A 2024 study shows nearly a quarter of the generation is so hesitant about talking on the phone that they never answer calls.

The business implications here could be significant in the coming months.

Key Takeaways

• Last year even shipped a class aimed at helping Gen Z overcome its fear.
• ” This form of phone anxiety can lead to increased heart rate, nausea, shaking, and trouble concentrating, according to Verywell Mind .

The Bottom Line

“It speaks to a broader fatigue with immediacy and urgency, where people have grown tired of the hassle culture and obsession with efficiency,” Zoia Tarasova , an anthropologist with consumer insight agency Canvas8 , before told Fortune . “People are quietly rebelling against this immediacy time to respond to those calls.

Thoughts? Drop them below.