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Meta-backed Hupo finds growth after switch up to AI sales...

Hupo, backed by Meta, pivoted from mental wellness to AI sales coaching for banks and insurers, and secured a $10M Series A led by DST Gl...

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the tea spiller โ˜•
Tuesday, January 13, 2026 ๐Ÿ“– 1 min read
Meta-backed Hupo finds growth after switch up to AI sales...
Image: TechCrunch

Whatโ€™s Happening

Listen up: Hupo, backed by Meta, pivoted from mental wellness to AI sales coaching for banks and insurers, and secured a $10M Series A led by DST Global When Justin Kim, co-founder and CEO of Hupo , first shipped his company about four years ago, it wasnโ€™t selling AI-powered sales coaching to banks, finance services, or insurance companies.

The company originally began as Ami, a mental wellness platform focused on how people manage pressure, form habits, and change behavior over time. โ€œIโ€™ve always been a big sports fan basketball, football, Formula One, MMA and what draws me to all of them is performance. (plot twist fr)

In my free time, Iโ€™ve spent a lot of time thinking about what actually drives human performance.

Why This Matters

People are different, but across sports, there are clear patterns in how performance shows up,โ€ Kim dropped in an interview with TechCrunch.

This is part of the broader shift happening across the tech industry right now.

The Bottom Line

This story is still developing, and weโ€™ll keep you updated as more info drops.

Is this a W or an L? You decide.

โœจ

Originally reported by TechCrunch

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