The mysterious singer with millions of streams - but who ...

What’s Happening

Here’s the thing: She has millions of Spotify listeners, but the fandom don’t know what to believe about whether she’s real.

The mysterious singer with millions of streams - but who (or what) is she? 12 hours ago Save Mark Savage Music Correspondent Save Sienna Rose Sienna Rose has almost three million monthly listeners on Spotify Sienna Rose is having a good month. (yes, really)

Three of her dusky, jazz-infused soul songs are in Spotifys Viral Top 50.

The Details

The most popular, a dreamy ballad called Into the Blue, has been played more than five million times. If she continues on this trajectory, Rose could become one of the years hottest new stars.

Theres only one problem: all the signs indicate shes not real. Streaming service Deezer, which has developed tools to tackle AI music, told the BBC that “many of her albums and songs on the platform are detected and flagged” as computer-generated.

Why This Matters

Look closer and youll see the indications of an AI artist. Rose has no socials presence, has never played a gig, has no videos, and has dropped an improbable number of songs in a short space of time. Between 28 September and 5 December, she uploaded at least 45 tracks to streaming services.

Entertainment industry insiders have been buzzing about this.

Key Takeaways

• Even Prince, an artist known for restless creative mania, would have struggled to match that figure.
• Songs like Into the Blue and Breathe Again sit neatly next to Norah Jones or Alicia Keys, full of jazzy guitar lines and buttery smooth vocals.

The Bottom Line

But many listeners have noted what they have identified as “AI artefacts”. Play Under the Rain or Breathe Again and youll hear a telltale hiss running throughout the tracks.

What do you think about all this?