Top Stories: Apples Big Week Ahead, iPh...

What’s Happening

Not gonna lie, Get ready for an onslaught of Apple news!

Ahead of a “special Apple experience” for the media on Wednesday, there will be several days of announcements coming from the company with Tim Cook confirming that things will kick off on Monday. We’re expecting a number of product announcements next week, but we’re also continuing to look ahead at what we can expect with iPhone and Mac updates later this year. (and honestly, same)

Software development is also continuing with iOS 26.

The Details

4 proceeding through beta testing, so Top Stories: Apple’s ‘Big Week’ Ahead, iPhone Colors, and More Saturday 6:00 am PST by MacRumors Staff Get ready for an onslaught of Apple news! 4 proceeding through beta testing, so read on below for all the details!

Top Stories Apple Teases ‘A Big Week Ahead’ With Announcements Starting Monday Apple CEO Tim Cook has teased “a big week ahead,” with announcements starting Monday . His post on X this week included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately reveals an Apple logo on the lid of a Mac.

Why This Matters

Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2, through Wednesday, March 4, with up to five new products expected to be unveiled, including a lower-cost MacBook, new high-end MacBook Pro models , an iPhone 17e , and more. Apple’s Low-Cost Colorful MacBook: All the Rumors With the new, more affordable version of the MacBook rumored to be launching next week representing a new product offering for Apple, we just rounded up everything we know about the device ahead of its launch. Even since that roundup, additional details have continued to surface, including rumors about mass production and pricing as well as a number of expected limitations that will help maintain differentiation between this new MacBook and the MacBook Air.

This is part of the broader shift happening across the tech industry right now.

The Bottom Line

Even since that roundup, additional details have continued to surface, including rumors about mass production and pricing as well as a number of expected limitations that will help maintain differentiation between this new MacBook and the MacBook Air. Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is a “deep red,” according to Bloomberg ‘s Mark Gurman.

How do you feel about this development?