Watch: Is MAHA the New MAGA?

What’s Happening

Okay so With fractures emerging in the Make America solid Again movement, some Republicans are looking to capitalize on its “MAHA” counterpart ahead of the midterms.

By Hannah Norman and Bram Sable-Smith Republish This Story Republicans have hitched themselves to the “Make America Healthy Again” campaign, banking on its popularity to give them an electoral bounce. But the strategy carries risks. (and honestly, same)

Health and Human Services Secretary Robert F.

The Details

, a longtime anti-vaccine activist who rails against Big Pharma and ultraprocessed food, is the leader of the movement. And Americans’ support for Kennedy is cratering .

Plus, polls show voters care more about reducing health care costs than MAHA priorities such as ending vaccine mandates and promoting raw milk. Enhanced Affordable Care Act subsidies expired at the end of 2025, fueling a nationwide affordability debate.

Why This Matters

Roughly 24 million people buy coverage on the Affordable Care Act marketplaces, and many are now facing premium payments more than double what they faced last year. After taking a political back seat in recent years, health care may dominate the 2026 election races. Credits Bram Sable-Smith Host Hannah Norman Video producer Stephanie Armour Reporter Click to on X (Opens in new window) X Click to on Facebook (Opens in new window) Facebook Click to on LinkedIn (Opens in new window) LinkedIn Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print Republish This Story Hannah Norman: hannahn@kff.

This is the kind of health news that affects everyday decisions.

The Bottom Line

Credits Bram Sable-Smith Host Hannah Norman Video producer Stephanie Armour Reporter Click to on X (Opens in new window) X Click to on Facebook (Opens in new window) Facebook Click to on LinkedIn (Opens in new window) LinkedIn Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print Republish This Story Hannah Norman: hannahn@kff. Org , @hnorms Bram Sable-Smith: brams@kff.

Is this a W or an L? You decide.